Proposal · prepared for Kaka Bawa · November 2026
A new home for Crockery Culture.
This preview is the new store, built with your real catalogue: all 2,275 products, cleaned, organised and photographed. It’s ready to become the live site once you approve it.
01 · Performance
Lighter and faster than the current site.
Performance score
9242
out of 100, Google's mobile benchmark
Largest content paint
3.4 s7.9 s
when the hero is on screen on a slow 4G phone
Homepage download
0.75 MB9.7 MB
13× less mobile data for customers
Files loaded
42280
48 scripts down to 16: no app or theme bloat
Measured with Google Lighthouse (mobile) on kakabawacrockery.com.pk and on this preview, same settings, same day. Main-thread blocking time: 1,640 ms → 40 ms. Accessibility 89 → 97, best practices 79 → 100.
02 · Experience
What changes for your customers.
Searching “tea set”
1,000 loosely matched results
relevant results first, typo-tolerant, understands thaal / handi / cheffon
Product names
1,844 products share 272 names (164 are just “Glass”)
every piece uniquely named with a product code
Navigation
One 25-item dropdown
9 departments, 39 categories and 5 occasions in a visual mega menu
Filters
Price and availability only
price, material, colour, serves-N, category, in-stock
Product page
One small photo and “Price = 17500/-” in the description
gallery with zoom, set contents, specs, delivery countdown
Checkout
“We'll call you with the shipping cost”
city-based delivery options and COD / JazzCash / Easypaisa / card / bank transfer
Policies
Shipping policy contains pasted AI-chat text
rewritten, consistent, readable
03 · Photography
Same products, presented properly.
Drag across each photo. We cleaned 41 hero products into consistent studio shots, checking every one against the original so the product itself is unchanged. The real photo always stays in the gallery as “Actual photo”.
04 · What’s new
Built for how Pakistan shops.
01
Shop by occasion
Wedding, Dawat, Iftar, Everyday and Gifting, each with its own curated edit.
02
Wedding Edit & concierge
Gifts by budget, wrapping, and a WhatsApp concierge for families buying in volume.
03
Instant search
Results as you type, tolerant of spelling and Roman-Urdu (thal, handee, karhai).
04
Smart filters
Material, colour, price band, serves 2–12+, in stock: counts update live.
05
Set contents & specs
“What's in the set” and specifications parsed from your existing data.
06
Same-day countdown
Lahore shoppers see exactly how long they have to order for today.
07
Pakistan-first checkout
COD with WhatsApp confirmation, JazzCash, Easypaisa, cards, bank transfer with receipt upload.
08
WhatsApp everywhere
Ask about any piece, confirm COD orders, and send order updates automatically.
09
Wishlist & recently viewed
Families can save and share pieces before a wedding or a visit to the store.
10
Bulk & corporate
A trade enquiry flow for hotels, caterers and corporate gifting.
11
Order tracking
Customers check status themselves instead of calling the store.
12
Studio photography
Shop photos cleaned into consistent studio shots; the real photo is always shown alongside.
05 · Your catalogue
What we found and fixed.
1,844
products with duplicate names
Now uniquely named, each with a product code
2,974
variants without a product code
Every product now has a code like CC-BRC-0012
716
products with no description
Set contents and specs extracted where available
2,147
listed under “Croclery Culture”
Brand name corrected everywhere
Suspected price errors: please confirm
- Thaal15-Inch = Rs 205,000 but 18-Inch = Rs 24,500
- Brass Kettle10-Inch = Rs 18,500 but 14-Inch = Rs 14,500
- Wooden Trays11-Inch = Rs 900 but 13-Inch = Rs 700
- Golden Handle Wooden Trays14 inches = Rs 2,500 but 16 inches = Rs 2,000
Problems on the current site’s pages
- Shipping policy contains pasted AI-chat text ("That is a crucial detail… Here is the revised Shipping Fees section…").
- Same-day Lahore cutoff conflicts: policy says 10 PM, product pages say 8 PM.
- Terms of Service lists the website address as a Google search link.
- Contact page still has template copy and a duplicated address ("A3, Block A3 Block A 3").
- Every product weighs “1,000 g” in the system, so weight-based shipping charges are wrong.
06 · Platform
Your store, your code.
The new store is custom-built and owned by you: no Shopify subscription, no monthly app fees, no theme limits. It runs on a modern, open-source commerce engine (Medusa) with a fast Next.js storefront, hosted on your own server.
- Admin dashboard for products, stock, orders, returns and staff roles
- Excel import and export with automatic error checks
- Same product URLs as today, so Google rankings carry over
- Integrations: WhatsApp Business, payment gateway, couriers
07 · Roadmap
- 1
Now
Preview (this site)
Design, full catalogue, studio photography, every customer journey clickable.
- 2
Phase 2
Build the engine
Admin dashboard, real checkout with payments, courier booking, WhatsApp notifications, Excel import.
- 3
Phase 3
Launch
Move the domain, redirect old links, train your team, monitor the first orders closely.
08 · Next step
What we need from you.
With your approval and these answers, we move straight into Phase 2.
- 01Same-day cut-off time for Lahore: 8 PM or 10 PM? (the current site says both)
- 02Delivery rates for Lahore and for other cities (the preview uses placeholders)
- 03Payment gateway account: PayFast or Safepay (covers cards, JazzCash, Easypaisa and Raast in one)
- 04Courier partner(s) for outside Lahore: PostEx, Leopards, TCS or Trax
- 05Bank account / Raast ID to show for bank transfers
- 06Confirm 4 suspected price errors (listed below)
- 07Approve AI studio photos, or schedule a product photo shoot for the top 200 pieces